TrueNorth Audio Inc. (“we,” “us,” “our”) respects your privacy and is committed to protecting the personal information we collect, use, disclose, and retain in the course of operating our podcast-related services through benzim.click and related communications.
1. Introduction and Company Information
This Privacy Policy explains how TrueNorth Audio Inc. collects, uses, discloses, stores, and protects personal information in connection with our website, podcast content, audience engagement, marketing, and related services (collectively, the “Services”).
Company name: TrueNorth Audio Inc.
Address: 250 Yonge Street, Toronto, ON, Canada
Email: [email protected]
Phone: +1 (604) 739-4826
Website: benzim.click
This Privacy Policy is intended to reflect applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, substantially similar provincial privacy laws.
2. Data Collection and Processing
We may collect personal information directly from you, automatically through your use of the Services, and from third parties where permitted by law. The types of personal information we may collect include:
- Contact information, such as name, email address, phone number, and other identifiers you provide;
- Communication records, including messages, inquiries, feedback, and support requests;
- Subscription and preference information, such as newsletter subscriptions, podcast preferences, and consent choices;
- Technical and usage data, such as IP address, browser type, device identifiers, operating system, pages viewed, timestamps, and referral data;
- Audio, video, and content submissions, where you participate in interviews, send voice notes, or otherwise contribute to podcast production;
- Billing or transaction information, if applicable to paid offerings, merchandise, sponsorships, or related services;
- Social media or public profile information, if you interact with us through social platforms or public channels.
We process personal information by collecting, recording, organizing, storing, using, disclosing, transmitting, and deleting it as needed for the purposes described in this Policy.
3. Purpose of Data Processing
TrueNorth Audio Inc. may process personal information for the following purposes:
- To provide, maintain, and improve our Services and website;
- To produce, distribute, promote, and analyze podcast content;
- To respond to inquiries, feedback, and requests;
- To manage subscriptions, registrations, and user preferences;
- To communicate with listeners, guests, sponsors, and partners;
- To personalize content, recommendations, and user experience;
- To conduct analytics, measure audience engagement, and understand content performance;
- To send administrative notices, service updates, and marketing communications, where permitted by law and subject to your preferences;
- To prevent fraud, abuse, unauthorized access, and other security incidents;
- To comply with legal, regulatory, tax, accounting, or contractual obligations;
- To establish, exercise, or defend legal claims.
4. Legal Basis for Processing
We process personal information only where permitted under Canadian law. Depending on the circumstances, our legal basis for processing may include:
- Consent: where you have given express or implied consent, including for newsletters, promotional communications, cookies, or participation in podcast features;
- Contractual necessity: where processing is necessary to provide services you request or to perform obligations arising from a contract or agreement;
- Legitimate business purposes: where processing is necessary for reasonable business purposes and where such interests do not override your privacy interests and rights;
- Legal or regulatory obligations: where processing is required to comply with applicable laws, lawful requests, court orders, or regulatory requirements;
- Other permitted purposes under law: including situations where consent is not required under applicable privacy legislation.
5. Data Sharing and Third Parties
We may disclose personal information to third parties only as necessary and in accordance with this Policy and applicable law. Such third parties may include:
- Service providers supporting website hosting, analytics, email delivery, customer support, content distribution, and data storage;
- Podcast platforms, streaming services, and distribution partners;
- Marketing and advertising providers, where permitted and consistent with your preferences;
- Payment processors and financial institutions, if applicable;
- Professional advisors, such as legal, accounting, or compliance advisors;
- Government authorities, regulators, law enforcement, or courts, where disclosure is required or permitted by law;
- Business transferees in connection with a merger, acquisition, reorganization, financing, or sale of assets.
We require third parties that process personal information on our behalf to use appropriate safeguards and to process such information only for authorized purposes.
6. Data Transfer to Third Countries
Some of our service providers or partners may be located outside of Canada, including in the United States or other jurisdictions. As a result, your personal information may be transferred to, stored in, or accessed from countries outside Canada.
When personal information is processed outside Canada, it may be subject to the laws of those jurisdictions and may be accessible to courts, law enforcement, or national security authorities in those countries. We take reasonable steps to ensure appropriate contractual, technical, and organizational safeguards are in place for such transfers, as required by applicable law.
7. Storage Duration
We retain personal information only as long as reasonably necessary to fulfill the purposes for which it was collected, or as otherwise required or permitted by law.
- Contact and inquiry records are generally retained for as long as needed to respond and maintain business records;
- Marketing consent records are retained for compliance and suppression purposes as required by law;
- Technical logs and analytics data are retained for a limited period necessary for security, performance, and reporting;
- Content submissions and guest-related materials may be retained for production, archival, legal, or promotional purposes, subject to agreements and applicable law;
- Information required to meet legal, accounting, tax, or dispute-resolution obligations may be retained longer where necessary.
When personal information is no longer required, we will securely delete, anonymize, or de-identify it where appropriate.
8. User Rights
Subject to applicable law, you may have the following rights regarding your personal information:
- Access: request confirmation of whether we hold personal information about you and request a copy;
- Rectification: request correction of inaccurate or incomplete personal information;
- Erasure: request deletion of personal information, where permitted by law;
- Restriction: request that we limit the processing of your personal information in certain circumstances;
- Data portability: request a copy of personal information you have provided to us in a structured and commonly used format, where applicable;
- Objection: object to certain types of processing, including direct marketing where applicable.
To exercise these rights, please contact us using the details provided in the Contact Information section. We may need to verify your identity before responding. Certain requests may be denied or limited where permitted or required by law.
9. Withdrawal of Consent
Where we rely on your consent to process personal information, you may withdraw that consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawing consent will not affect the lawfulness of processing carried out before withdrawal.
Please note that if you withdraw consent for certain processing activities, we may no longer be able to provide some features or services, such as newsletters, updates, or participation in certain podcast-related opportunities.
10. Right to Complain
If you have concerns about our privacy practices, we encourage you to contact us first so we can address your concern directly.
You may also have the right to lodge a complaint with the Office of the Privacy Commissioner of Canada or with another applicable provincial privacy authority, depending on the circumstances and applicable law.
If you believe we have not handled your personal information in accordance with this Privacy Policy or applicable privacy laws, please contact us using the details below.
11. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification. These safeguards may include access controls, encryption where appropriate, secure hosting, staff confidentiality obligations, and periodic review of security practices.
However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect personal information, we cannot guarantee absolute security.
12. Contact Information
If you have questions, requests, or complaints regarding this Privacy Policy or our handling of personal information, please contact:
TrueNorth Audio Inc.
250 Yonge Street, Toronto, ON, Canada
Email: [email protected]
Phone: +1 (604) 739-4826
13. Changes to Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. When we make material changes, we will take reasonable steps to notify you, which may include posting the revised Policy on our website and updating the effective date below.
Your continued use of the Services after any changes become effective constitutes your acknowledgment of the updated Privacy Policy, to the extent permitted by law.
Effective date: October 19, 2026